President


		Name：	Leo Huang
		Position：	Professor of Graduate Institute of Tourism Management
		Telephone：	+886-37-651-188
		Fax：	037-651399
		e-mail：	leo@ydu.edu.tw
		Address：	No. 168, Hsueh-fu Rd., Tan-wen Village, Chao-Chiao Township, Miao-Li County, 36143 Taiwan, R.O.C (Office318)

		Education：	．Chi-Yuan Elementary School in Taipei (1972/09-1978/06) ．Nan-Men Junior High School in Taipei (1978/09-1981/06) ．Chung-Cheng Senior High School in Taipei (1981/09-1984/06) ．Chinese Culture University, Department of Tourism, in Taipei ．Bachelor Degree (1984/09-1988/06) ．ROC Military Service, Lieutenant Position (1988/10-1990/05) ．Chinese Culture University, Graduate School of Tourism, in Taipei 　Master Degree (1991/09-1993/06) ．Hawaii Pacific University, MBA, Travel Industry Management 　Program, in Hawaii USA, Government Scholarship (1995/03-1995/12) ．National Sun Yat-Sen University, College of Management, Ph. D. 　(2000/09-2003/04)
		Work Experiences：	．Ritz Hotel in Taipei, F&B Department, Paris 1930 Bus Boy ．Ritz Hotel in Taipei, Housekeeping Department, Trainee ．Kentucky Fried Chicken in Taipei, Staff ．Night Auditor of the Majestic Hotel in Taipei ．Tour Manager of Phoenix Tour in Taipei ．Assistant Manager, Manager of Lion Travel Company in Taipei ．Local Guide of Dragon Tour in Hawaii USA ．Tour Manager of Lion Travel Company in Taipei ．Lecturer, The R. O. C. Association of Tour Managers ．Lecturer, Travel Quality Assurance Association, R.O.C. ．Instructor, Department of Travel Management in NKHC ．Lecturer, National Civil Service Institute ．Director of Travel Management in NKHC ．Director of Air & Transportation Service Management in NKHC ．Director of Graduate Institute of Travel & Tourism Management ．Dean of General Affairs in NKHC ．Dean of School of Tourism in NKUHT ．Vice President of NKUHT
		Since：	since Feb. 1, 1996
		Research Fields：	．Travel Agencies Business Management ．The Practice of Tour Manager and Tour Guide ．Tour Design and Planning ．Electronic Commerce Business Strategy of Travel Industry ．Quality Management of Travel Industry ．Marketing Alliance Strategies of Travel Industry ．Senior traveler Behavior in Taiwan ．Real Option applied in Travel Industry
		Teaching Course：	．Tourism Management Case Studies ．Tour Manager English ．The Practice of Tour Manager and Tour Guide ．Selling Skills of Travel Industry Products ．Introduction to Tourism ．Introduction to Hospitality Industry ．Introduction to Leisure and Recreation ．On Tour Skills of International Tour Manager ．Travel & Tourism Management
		License：	．The ROC of Tour Manager ．The ROC of Travel Agency Manager
		Publication：	Journal 1. Huang, L. 1997. Marketing Alliance Strategies in Taiwan's Travel 　　Industry, Journal of Tourism Studies，3(1), 43-57. 2. Huang, L. 1998. The Study of the Development of Travel Agencies' 　　Human Resource Management Information System in Taiwan. Journal of 　　National Kaohsiung Hospitality College, 1, 175-190. 3. Tsai, H.T., and Huang, L. 2001. A Study of Implementing Travel 　　Agent　'　s E-Commerce Models Strategy, Journal of Commercial 　　Modernization, 2(3), 38-47. 4. Tsai, H.T., Yung, J.C., and Huang, L. 2001. An Exploratory Study on 　　Travel Agent's E-Commerce Strategies, Journal of Tourism Studies，　　7(1), 47-66. 5. Huang, L., and Tsai, H. T. 2002. The Study of Travel Consumer 　　Behavior of the Mature Market, Tourism Management Research, 2(1), 　　77-98. 6. Tsai, H.T., and Huang, L. 2002. An Empirical Study on Travel 　　Agencies" Adopting E-Commerce Business Strategies, Journal of 　　Tourism Studies, 8(2), 87-100. 7. Huang, L., Wei, D., Tsai, H.T., and Kuo, T. 2002. A Study in 　　Adopting Six Sigma to Build up Hotel Industry Competitive 　　Advantages, Journal of Commercial Modernization, 2(4), 135-142. 8. Huang, L., and Tsai, H.T. 2003. The study of senior traveler 　　behavior in Taiwan. Tourism Management, 24(5), 561-574.【SSCI】　　Corresponding Author 9. Tsai, H.T., Lin, C.G., and Huang, L. 2003. A Study of the Option 　　Pricing Method in the Agency Problem Between Airlines and Travel 　　Agents. Journal of Air Transport Management, 10(2), 151-160 　　【SSCI】Corresponding Author 10. Chen, K.H., Huang, L., and Wu, M.C. 2004. The Analysis of Revenues 　　for Websites of Taiwanese Hotel Industry. Journal of Tourism 　　Studies, 10(4), 39-54. 11. Tsai, H.T., Huang, L., and Lin, C.G. 2005. Emerging E-Commerce 　　Development Model for Taiwanese Travel Agencies. Tourism 　　Management, 26(5), 787-796.【SSCI】Corresponding Author 12. Chen, K. H., and Huang, L. 2005. Optimal Plan for Salesmen's 　　Salary and Compensation Packages in Travel Agencies. Journal of 　　Outdoor Recreation Study, 18(4), 71-94. 【Recorded in TSSCI】　　Corresponding Author 13. Chen, K. H., and Huang, L. 2005. The Analysis and Construction of 　　Business Models on the Internet for Leisure Farm Business. Journal 　　of Tourism and Health Science, 4(1), 65-88. Corresponding Author 14. Huang, L. 2006. Rural Tourism Revitalisation of the Leisure Farm 　　Industry by Implementing an E-Commerce Strategy. Journal of 　　Vacation Marketing, 12(3), 232-245. 【Recorded in ABI】 15. Huang, L., and Lin, C.G. 2006. An Option Pricing Approach for 　　Evaluating Agency Problems with Jump Risks between Travel Agents 　　and Airlines. Tourism Economics, 12(3), 383-401 　　【Recorded in EconLit】Corresponding Author﹝NSC93-2416-H-328-004﹞ 16. Huang, L. 2006. Building up a B2B E-Commerce strategic alliance 　　model under an uncertain environment for Taiwan's travel agencies. 　　Tourism Management, 27(6), 1308-1320.【SSCI】　　(Impact Factor=0.856 in 2006) 17. Huang, L. 2008. Exploring the Determinants of E-Loyalty among 　　Travel Agencies. Service Industries Journal, 28(2), 239-254. 　　【Recorded in SSCI】 (Impact Factor: 0.452 in 2008) 18. Huang, L. 2008. Bed and Breakfast Industry Adopting E-Commerce 　　Strategies in E-Service. Service Industries Journal, 28(5), 　　633-648. 【Recorded in SSCI】 (Impact Factor: 0.452 in 2008) 19. Huang, L. 2008. Strategic Orientation and Performance Measurement 　　Model in Taiwan Travel Agencies. Service Industries Journal, 　　28(10), 1357-1383.【Recorded in SSCI】　　(Impact Factor: 0.452 in 2008) 20. Huang, L., Chen, K. H., & Wu, Y. W. 2009. What Kind of Marketing 　　Distribution Mix Can Maximize Revenues: The Wholesaler Travel 　　Agencies' Perspective? Tourism Management, 30(5), 733-739. 　　【Recorded in SSCI】Corresponding Author 　　(Impact Factor=1.882 in 2009) 21. Huang, L., Yung, C.Y., & Yang, E. 2011. How do Travel Agencies 　　Obtain a Competitive Advantage by Travel Blog Marketing Channel. 　　Journal of Vacation Marketing,17(2), 139-149. Corresponding Author 　　【Recorded in ABI】(NSC98-2410-H-328-006-MY2) 22. Huang, L., & Kao, P. H. 2011 How to Tell a Good Tour Guide under 　　Different Strategic Orientations. African Journal of Business 　　Management, 5(27), 11146-11162. Corresponding Author 　　【Recorded in SSCI】 23. Huang, L. 2012. Social Media as a New Play in a Marketing Channel 　　Strategy: Evidence from Taiwan Travel Agencies' Blogs. Asia 　　Pacific Journal of Tourism Research, 17(6), 615-634. 　　(Impact Factor=0.359 in 2012) 【Recorded in SSCI】　　(NSC98-2410-H-328-006-MY2) 24. Huang, L. 2013. Building a Barrier-to-imitation Strategy Model in 　　the Travel Agency Industry. Current Issues in Tourism, 16(4), 　　313-326 (Impact Factor=0.958 in 2013)【Recorded in SSCI】　　(NSC100-2410-H-328-007-MY2) 25. Huang, L., & Chuang, C. M. 2013. The development of an optimal 　　multi-channel strategy model for travel agencies' tourism business 　　excellence. Journal of Travel & Tourism Marketing, 30(7), 732-753. 　　(Impact Factor=0.695 in 2013)【Recorded in SSCI】　　(NSC97-2416-H-328-004)
			Conference 1.Huang, L., and Tsai, H.T. 2001. An Exploratory Study on Travel 　　Agent's E-Commerce Strategies, The Chinese University of Hong Kong, 　　China, Hong Kong, Taiwan Ph. D. Student Workshop. 2. Huang, L., and Tsai, H.T. 2001. A Study of Implementing Travel 　　Agent　'　s E-Commerce Models Strategy, The Second Tourism & 　　Travel E-Learning Conference in Taiwan, pp32-50. 3. Huang, L., and Tsai, H.T. 2001. The study of senior traveler 　　behavior in Taiwan, 21 century Tourism Academy Development 　　Conference, pp168-184. 4. Huang, L., Tsai, H.T., and Kuo, T. 2002. A Study in Adopting Six 　　Sigma to Build up Hotel Industry Competitive Advantages, The 　　Chinese Society for Quality 2002 Conference. 5. Lin, C.G., and Huang, L. 2003. Option Pricing Method Application in 　　the Analysis of Agency Problem between Airlines and Travel 　　Agencies. The Asian FA/TFA/FMA 2003 Conference in Taipei, Taiwan, 　　May. 6. Lin, C.G., and Huang, L. 2003. An Option Pricing Model to Value the 　　Agency Cost between Airlines and Travel Agencies. The Third 　　International Workshop on Computational Intelligence in Economics 　　and Finance, Cary, North Carolina, USA. 7. Tsai, H.T., and Huang, L. 2004. Emerging E-Commerce Development 　　Model for Taiwanese Travel Agencies. The Second Workshop on 　　Knowledge Economy and Electronic Commerce conference in Taiwan, 　　Pin-Tong. Corresponding Author 8. Huang, L., and Lin, C.G. 2004. An Option Pricing Approach for 　　Evaluating Agency Problems with Jump Risks between Travel Agents 　　and Airlines. The First Workshop on Innovation and Management 　　Conference in Taiwan, Taipei. 9. Huang, L. 2005. A Study of a Strategic Alliance Model in Taiwan's 　　Small-and Medium Sized Hotel Industry. 2005 The Republic of China 　　Commercial Logistics Conference, Kaohsiung, Taiwan, Conference 　　Proceedings, pp27-51. (ISBN: 986-00-2570-3) 10. Huang, L. 2005. Sustainable Rural Tourism Revitalisation of the 　　Leisure Farm Industry by Implementing an E-Commerce Strategy. The 　　2nd International Symposium on Rural Tourism and Hospitality 　　Cultures, Rovaniemi, FINLAND. (Session Chairman and Panel 　　Commentator) 11. Huang, L. 2005. A Longitudinal Study of Taiwan's Bed and Breakfast 　　Industry Adopting E-Commerce Strategies in Agricultural Tourism. 　　International Conference on Tourism and Hospitality, Penang, 　　Malaysia. (Oral Present) (ISBN:983-3282-60-1) 12. Huang, L., Chen, C.W. 2006. Developing Performance Measurement 　　Model for Tour Guides. International Conference on Tourism. 　　JULY 3-4, Athens, Greece. (Oral Present) 13. Huang, L.2006. Multiple Method Approach for Measuring the 　　E-Commerce Strategy Performance of SMEs-Travel Agencies. 　　Entrepreneurship in United Europe–Challenges and Opportunities 　　International Conference, Sunny Beach, Black Sea, Bulgaria, Sep. 　　13-17. 14. Huang, L.2008. Exploring the Future of Distribution Channel 　　Management for Travel Agency Industry. 15th International 　　Conference on Recent Advances in Retailing and Consumer Services 　　Science, Zagreb, Croatia, July 14-17. 15. Huang, L., Yung, C-Y, and Yang, E. 2009. The Future Optimal 　　Multiple Channel Strategy Model for Taiwan's Travel Agencies: 　　Expert and Industry Perspectives. International Conference on 　　Hospitality & Leisure Applied Research, Hague, Netherlands, 　　July 16-17. 16. Huang, L.2010. How to Use Blog in your Travel Marketing Channel 　　Mix. Fourth International Conference on Sustainable Tourism, New 　　Forest, UK, July 5 – 7. 17. Huang, L.2011. To Blog or Not to Blog in a Travel Marketing Channel 　　Mix, Breaking the Myths. International Conference on 　　Tourism: Tourism in a Era of Uncertainty, Greece, April 27–30. 　　(NSC98-2410-H-328-006-MY2) 18. Huang, L. and Chuang, C. M. 2012. Realizing Process Innovations 　　in the Hotel Industry: Using Value Chain Analysis. The 11th Asia 　　Pacific Forum for Graduate Students Research in Tourism, Hong Kong, 　　China, May, 22-24. 19. Huang, L. and Chuang, C. M. 2012. Tourists' Traveling Motivation 　　and Activity Experienced during the Penghu Fireworks Festival. The 　　10th Biennial Asia Tourism Forum, West Java, Indonesia, May, 8-10. 20. Huang, L.2012. Imitation Barriers in The Travel Agency Industry. 　　International Conference on Tourism, Greece, May, 23–26. 　　(NSC100-2410-H-328-007-MY2) 21. Huang, L. 2013. What is the Barrier-to-Imitation Strategy. 　　International Symposium on Business and Social Sciences, Japan, 　　March 15–17. (NSC100-2410-H-328-007-MY2) 22. Huang, L. 2014. How to Raise Switching Barrier Strategy in 　　E-Travel Agencies. 4th Advances in Hospitality and Tourism 　　Marketing & Management Conference, Mauritius, June 25-27. 　　(NSC102-2410-H-328-011-MY2) 23. Huang, L. 2014. The Effects of E-Satisfactions and Interpersonal 　　Relationships in Switching Barrier Strategy of E-Wholesaler 　　Travel Agencies. Annual Conference on Management and Social 　　Science, Singapore, August 15-17. (NSC102-2410-H-328-011-MY2) 24. Huang, L. 2015. How to Raise Switching Barrier Strategy Model in 　　E-Wholesaler Travel Agencies. ICSSAM International Conference on 　　Social Science and Management Annual Conference on Management and 　　Social Science, Japan, May 5-9. (NSC102-2410-H-328-011-MY2) 25. Huang, L. 2016. Initial Public Offerings in the Taiwan Travel 　　Agencies. International Conference on Tourism Dynamics and Trends, 　　Turkey, May 4-7. (MOST 104-2410-H-328 -006 -MY2) 26. Huang, L. 2016. Why Do Travel Agencies Choose to Undergo IPOs? 　　Global Hospitality, Tourism Marketing & Management Conference, 　　South Korea, July 5-7. (MOST 104-2410-H-328 -006 -MY2)
			Master Thesis： Huang, L. 1993. A Study of Franchising Possibility in Travel Agencies Business Strategies in Taiwan, Chinese Culture University, Graduate School of Tourism, Master Degree, Taiwan. Doctoral Dissertation： Huang, L. 2003. The effects of Electronic Commerce on Business Management of Travel Agencies, National Sun Yat-Sen University, College of Management, Ph. D. Taiwan Professional Book: 1. Huang, L. 1998-2016. The Practice of Tour Manager, 　　Taipei: Yang-Chih Book Co., Ltd., the first, second, …N edition. 2. Huang, L. 2003. The Test Book of Travel Management, 　　Taipei: Yang-Chih Book Co., Ltd., the first edition. 3 Huang, L. 2007-2016. The Practice of Tour Manager-for operation 　　Textbook, Taipei: Yang-Chih Book Co., Ltd., the fourth,…N edition. 4. Huang, L. 2008-2016. The Practice of Travel Product Selling Skills, 　　Taipei: Yang-Chih Book Co., Ltd., the second,…N edition.. 5. Huang, L. 2008-2016. English for Tour Leader, Taipei: Wu-Nan Book 　　Co., Ltd., the second, …N edition.. 6. Huang, L. 2010-2016. The Practice of Tour Manager-for License 　　Textbook, Taipei: Hwa-Li Book Co., Ltd., the 9th,…N edition. 7. Huang, L. 2011-2016. Case Studies for Tourism & Travel Management, 　　Taipei: Wu-Nan Book Co., Ltd., the second,…N edition.
		Honors：	1978, Honor Student of Chi-Yuan Elementary School in Taipei. 1978, Honor Graduate Student of Chi-Yuan Elementary School in Taipei. 1981, Honor Graduate Student of Nan-Men Junior High School in Taipei. 1985, Chinese Culture University, Department of Tourism, in Taipei 　　　the third ranking academic performance in the Department. 1986, Honor Student of Freemasonry Scholarship 1986, Chinese Culture University, Department of Tourism, in Taipei 　　　the first ranking academic performance in the Department. 1987, Chinese Culture University, Department of Tourism, in Taipei 　　　the first ranking academic performance in the Department. 1988, Honor Graduate Student of Chinese Culture University, 　　　Department of Tourism, in Taipei. 1988, ROC Military Service, Lieutenant Position. 1991, Chinese Culture University, Graduate School of Tourism, the 　　　first ranking entry examination performance. 1993, Honor Graduate Student of Chinese Culture University, Graduate 　　　School of Tourism, in Taipei. 1995, Honor Teacher of National Kaohsiung Hospitality College 　　　Scholarship 2000, National Sun Yat-Sen University, Graduate School of Business 　　　Management, Ph. D program the second ranking entry examination 　　　performance. 2001, The Chinese University of Hong Kong, China, Hong Kong, Taiwan 　　　Ph. D. Student Workshop, Oral Present Award. 2001, National Sun Yat-Sen University, Graduate School of Business 　　　Management, Ph. D program, the second ranking academic 　　　performance in the Graduate School. 2002, National Sun Yat-Sen University, Graduate School of Business 　　　Management, Ph. D program, the second ranking academic 　　　performance in the Graduate School. 2003, Honor Graduate Student of National Sun Yat-Sen University, 　　　Graduate School of Business Management, Ph. D program. 　　　(Since 1988 the first graduate student graduated in 2 years 　　　and 8 months) 2003, The Eighth Small and Medium Enterprise Research Contest, 　　　Ph.D. Degree (Sponsor is the Ministry of Economic Affairs, ROC), 　　　the Winner of Doctoral Dissertation. 2004, Tourism Management, (SSCI) Reviewer 2006, Journal of Small Business Management (SSCI) Reviewer 2006, International Journal of Technology Management, (SSCI) Reviewer 2007, European Journal of Operational Research (SCI) Reviewer 2008, The Service Industries Journal (SSCI) Reviewer 2008, Journal of Aanatolia: Reviewer 2008, Tourism Analysis Reviewer 2009, International Journal of Services Technology and Management 　　　Reviewer 2009, International Journal of Services Operations and Informatics 　　　Reviewer 2010, Journal of Hospitality Management and Tourism Reviewer 2010, Journal of Hospitality & Tourism Editor
		Member -ship：	The Chairman of Chinese Tourism Management Association. Chinese Culture Tourism Research Development Association. Certified Travel Counsellors Association R.O.C. Association of Tour Managers The Republic of China. The Chinese Society for Quality (CSQ). Taiwan Leisure and Recreation Association The Outdoor Recreation Association of ROC